XGen Network (XGN), part of the 5G Broadcast Collective (5GBC), will exhibit the world’s first demonstration of ancillary data delivery to a road sign using 5G Broadcast at IBC2024.
The development marks a new era in 5G Broadcast where the rapid delivery of critical information to digital infrastructure becomes a reality, particularly when cell service goes down. The implications are profound, offering a transformative shift in how we think about emergency communication. The ability to broadcast time-sensitive emergency alerts directly to digital signage is the difference between chaos and safety, potentially saving countless lives.
Frank Copsidas, CEO, XGN, said: “This is more than just a technological advancement; it is a revolution in how we communicate, respond to emergencies, and connect with our surroundings. The versatility and power of 5G Broadcast makes it a must-have tool for future infrastructure systems. XGN’s 5G Broadcast technology also presents new business models for broadcasters.”
Based in Stamford, Connecticut, USA, XGN is a pioneer in advancements of 5G Broadcast. In September 2023, XGN made headlines by launching the world’s first 24/7 5G Broadcast station, WWOO, in Boston, Massachusetts. In October 2023, XGN made software available for the public to receive 5G Broadcast on SDR’s.
5G Broadcast Collective (5GBC), a non-profit organisation dedicated to advancing the technology of 5G Broadcast, will be exhibiting in Hall 14 (Content Everywhere) at IBC2024 in Amsterdam, stand number: 14.B17
You are not signed in
Only registered users can comment on this article.
RTS reveals Technology Awards 2026 winners
Evan Shapiro, ITN’s Jon Roberts, and On Air 2025 were among the winners of the RTS Technology Awards 2026.
France Télévisions and TDF test 5G broadcast of Diagonale des Fous
For the mountain ultramarathon Diagonale des Fous, TDF has rolled out a 5G broadcast trial in partnership with France Télévisions, Antenne Réunion, and Web TV Grand Raid.
CNN and Financial Times sign AI deal with Google
CNN has signed a strategic multi-year partnership with Google, which will see the organisation provide enhanced content rights for Google’s generative AI news product pilots.
150 students take over On Air 2026’s five-channel broadcast
On Air 2026 will see 150 students take charge of the Media Talent Manifesto (MTM) broadcast’s 24-hour culture, news, sport, film, and kids channels on 22–23 October 2026.
IBC calls for Challenge submissions for 2027 Accelerators
IBC has launched the official call for Challenge submissions for its 2027 Accelerator Media Innovation Programme.


