NAB 2025: Backlight’s Kathleen Barrett on the growing importance of dynamic MAMS

With the industry pushing beyond the realms of traditional media and entertainment, where everyone is a content creator, Kathleen Barrett, CEO at Backlight has seen a growing demand for reliable and flexible media asset management solutions (MAMS).

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IBC Revisited – Evan Shapiro on the future of TV – Part 1: "Why do you get to mandate what’s premium?"

Media Cartographer Evan Shapiro will present his latest findings on the Creator Economy at IBC2026, during two sessions on 12th September. To celebrate, IBC365 has released a special four-part interview with reporter Sarah Burbedge, shot during IBC2025, where they discuss the state and direction of the legacy media industry as it faces down a host of new challenges from YouTube, Instagram, and TikTok.

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