HH Global-owned data and AI specialist Northell is exhibiting at IBC for the first time this year and showcasing its flagship product, MediaMagic.
MediaMagic is the company’s AI-based collaboration, compliance and intelligence platform for media and marketing organisations. According to Northell, it has been developed specifically for today’s content economy and uses semantic AI to understand the meaning of content, not just its metadata.
This enables customers to track what is inside each asset, ensure it meets guidelines, and maximise the reuse of high-performers for a greater return on creative investment, claims the company.
Stand Number: 5.H29
Company: Northell
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