HH Global-owned data and AI specialist Northell is exhibiting at IBC for the first time this year and showcasing its flagship product, MediaMagic.
MediaMagic is the company’s AI-based collaboration, compliance and intelligence platform for media and marketing organisations. According to Northell, it has been developed specifically for today’s content economy and uses semantic AI to understand the meaning of content, not just its metadata.
This enables customers to track what is inside each asset, ensure it meets guidelines, and maximise the reuse of high-performers for a greater return on creative investment, claims the company.
Stand Number: 5.H29
Company: Northell
.jpg)
Bridge Technologies unveils AV sync assessment tool
A multiservice AV sync tool on show from Bridge Technologies offers sample-level accurate synchronisation assessment within the VB440 production probe.
.jpg)
Statmux boosts multi-stream encoding
Spin Digital is previewing the latest features and improvements to its HEVC and VVC encoders At IBC, for VoD, Live and Ultra-low-latency applications, including new functionality for its Spin Enc Live encoder.
.jpg)
Director captures volumetric music video using 75-camera array
Volumetric capture is “a new form of photography” that records reality in a way that makes it ideal for all of today’s deliverables, from interactive headsets to cinema screens, according to Neirin Jones, Director. DP, Prism AI.
 SR (1).jpg)
Adobe Premieres Generative Media Tool for Creators
Premiere’s Generative Media Tool launched at IBC with its first two publicly available features, Generate Video and Generate Sound Effects, and with Generate Music and Generate Soundscape in beta.
.jpg)
Streaming gets smarter on revenue, Evergent demonstrates
AI is moving from experimentation into products “actually being experienced by customers” according to Evergent, with streaming platforms moving beyond one-size-fits-all subscriptions.
.jpg)
.jpg)