Comcast Technology Solutions (CTS) has launched Comcast MediaExpress, a new video-on-demand management and distribution service for premium content providers.
According to CTS, Comcast MediaExpress enables content owners to distribute their VOD entertainment titles into OTT, pay TV, and social platforms through delivery centrally managed by CTS.
The aim is to enable content owners to simplify and streamline their VOD distribution and monetisation efforts across their subscription VOD (SVOD), advertising VOD (AVOD), transactional VOD (TVOD), or free ad-supported streaming TV (FAST) partners.
Bart Spriester, senior vice president and general manager of streaming, broadcast and advertising for Comcast Technology Solutions, said: “Now, more than ever, media and entertainment companies are looking for the most efficient ways to manage and distribute their short form and long form video across a highly fragmented landscape of digital destinations. It’s a daunting task even for the most technically sophisticated programmers, broadcasters, and film studios, but it’s what CTS was built for. Comcast MediaExpress provides efficiency, scale, and reliability for their VOD distribution efforts, so even more of their creative energy can stay focused on content creation and monetisation.”
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