Covid-related venue closures and the giant rise of streaming have cost the cinema culture a significant loss in audience numbers, and now with the aftershock of the Hollywood writers’ strike, cinema needs an innovative force if it is to avoid a prolonged decline in viewership, writes Sheryl Hickey.
Future’, which took place at IBC2023.
Experts from technology innovation across the cinema content chain explored the data gathered by research analysts Omdia, and offered insights and solutions to replenish cinema visitor numbers, giving predictions on new ways to engage and entice audiences of the future.
David Hancock, Chief Analyst of OMDIA, emphasised that for cinemas, the most positive effect Covid had on cinema was: “Studios realising that cinemas create value – if you go straight to streaming, where is your money coming in? There’s no money and there’s no hype.”These and other questions around the current cinema culture landscape provided the backdrop to a longstanding partner session, ‘EDCF: Cinema Looks Forward to a Changing...
You are not signed in
Only registered users can read the rest of this article.
.jpg)
Innovation Awards: Social Impact finalists deep dive
From UN-led dialogues on AI safety and ethics to automatic broadcast-grade sign language for live streaming, the Social Impact category is a tight race. Fergal Ringrose, Chair of Judges for the IBC Innovation Awards, analyses the judging panel’s top three competitors.
.jpg)
Workflow transformation: “AI should be making broadcasting more reliable, not more creative”
With AI’s potential reach in broadcast and media growing all the time, David Davies speaks to leading companies about their adventures in AI and uncovers why they believe the greatest potential resides in humans’ full creative control over the new toolsets.
.jpg)
IBC Content Everywhere: AI gets a reality check at IBC2026
From increasingly sophisticated monetisation strategies to progressively flexible business models, Content Everywhere companies map AI’s influence on the media industry and reveal their technological forecasts for IBC2026.
.jpg)
Content Everywhere stages: Groundbreaking tech and real-world results converge
IBC2026’s Content Everywhere hub in Hall 5 will host nearly 200 exhibitors showcasing multi-platform delivery and monetisation innovations, alongside two stages of panel discussions and live demonstrations.
From AI production to immersive media: European innovators to watch at IBC2026
From generative production and AI-powered post-production to content discovery, immersive experiences and next-generation imaging, a group of EIT Culture & Creativity-backed ventures arriving at IBC2026 offers a snapshot of where European media innovation is heading next.
