IBC Conference: Warner Bros. Discovery’s Avi Saxena will take part in an IBC panel of CTOs investigating how best to extract value from the new and rapidly evolving tools of the trade.
As remarkable as it seems, AI is the most “underhyped” technology on the planet, according to Avi Saxena, Chief Technology Officer (CTO) of Warner Bros. Discovery (WBD).
“AI is going to change our world, and artificial general intelligence (AGI) hasn't even knocked on our doors yet. When that happens, the world will be transformed in a way we’ve never seen before.”
AGI is defined as the hypothetical type of AI system which, in theory, could match or exceed the cognitive abilities of human beings.
“AGI will shape the world more than the impact of mobile and internet technologies combined,” Saxena says. “We should be prepared for that instead of trying to fight it.”
You are not signed in
Only registered users can read the rest of this article.
.jpg)
Toby Scales: Building trust in an AI world
In preparation for his IBC2026 conference session, Toby Scales, CISO Media, Entertainment, Chairperson, Google Cloud, reveals what’s next for authenticity, provenance challenges, and AI.
Banijay’s Adam Kaczmarski: “Brand is the enabler of the entertainment”
IBC2026 speaker Adam Kaczmarski, Creative Producer, Electric Robin, explains why successful branded entertainment must put audiences before products, measure emotional engagement, and give creative partners room to tell compelling stories.
.jpg)
CNN’s Alex Charalambides: Truth will become the asset
Alex Charalambides, Senior Vice President, Chief Technology Officer, CNN, brings digital reinvention to the IBC2026 stage.
.jpg)
YouTube’s Marc Heufelder: Moving to the front of the pack
IBC2026 Conference: Marc Heufelder, Country Manager, Product Partnerships DACH, YouTube, explains how YouTube is increasingly collaborating with broadcasters.
Particle6: “Why would anyone replace a real actor on set with an AI actor?”
As the Founder and CEO of Particle6 – the organisation behind the controversial ‘AI A-lister’ Tilly Norwood – Eline Van der Velden has already demonstrated all three abilities cited in her IBC Conference session title, writes David Davies.
.jpg)
