Video streaming and data insights platform JW Player (JWP) is merging with video delivery and monetisation software provider Connatix, forming JWP Connatix as an independent video technology and monetisation platform for broadcasters, publishers, and advertisers.
David Kashak, co-founder and CEO of Connatix, said: “How and where viewers consume video is rapidly changing. As a result, media companies require innovative solutions that allow them to maximise audience engagement and help optimise revenue across disparate monetisation models, whether it be advertising, subscriptions or commerce. Together, JWP Connatix fulfils that requirement, by accelerating our companies’ mutual visions to create environments where premium video viewing, powered by best-in-class technology, meets high-quality monetisation experiences, enabling media leaders to deliver exceptional results.”
Dave Otten, CEO and co-founder of JWP, added: “By joining forces, JWP Connatix ushers in a new era for digital video. The complementary nature of our businesses enables us to bring a unique combination of scale, product breadth, and industry expertise to the market. Perhaps more importantly, we are bringing together two knowledgeable, and dedicated teams, whose skill-sets and values are a perfect match. We could not be more excited about this partnership and look forward to shaping the future of digital video together.”
As part of the transaction, Otten will become CEO of the combined company, while Kashak will serve as its chairman. JWP Connatix will be headquartered in New York City with additional offices in London, Cluj-Napoca, Eindhoven, Skopje, and Tel Aviv.
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