Gracenote teams up with Tubi Media

According to Gracenote, its content intelligence encompasses unique identifiers, human-verified programme metadata, rich imagery, and standardised taxonomy. It added that the partnership will give Tubi Media Group access to improved content search and discovery capabilities, which can generate recommendations and return timely, accurate, and relevant responses to natural language queries.  

As a part of the partnership, Tubi Media Group will also test Gracenote IDs in programmatic bid streams to improve contextually relevant advertising. 

Jared Grusd, CEO of Gracenote, said: "Tubi Media Group’s market-leading streaming portfolio, combined with Gracenote’s gold-standard content intelligence, makes a powerful pairing. As the market embraces data and technology to maximise value for viewers and partners alike, Gracenote’s curated and human-verified data provides an essential foundation – a definitive source of truth for entertainment experiences that keep consumers engaged."