Jon Dahl, CEO of Mux, said the company’s products have been used at “record scale over the last year”, which he attributed in large part to their adoption by large broadcasters and the fact that Mux is “seeing a lot of success in the world of sport”.
"One of the big things we’re talking about is that we got the chance to work with a number of very large sporting events, including one that set the record for the largest online stream ever, north of 30 million views”, Dahl said, noting that he was unable to reveal customer names due to client confidentiality.
Sport is “very durable”, he added. “You can be in a recession, you can have a writer’s strike, and sports doesn’t go away. We’re doing a lot there.”
In Hall 5, the company is demonstrating how the Mux platform aims to improve the video experience with actionable real-time insights at scale, and how Mux Data helps customers, including Paramount, solve major streaming issues before the user experience is interrupted.
Mux has also just announced a partnership with New Relic, in an effort to offer enhanced observability across the entire customer video experience by combining video analytics from Mux with full-stack observability from New Relic.
In terms of trends at IBC, Dahl said the surprising “or not surprising thing is that AI is not at the show in a big way. But it will be next year. I think it’s starting to poke its head up … it’s probably a year or two away that every stand will be AI.”
Stand Number: 5.H48
Company: Mux
You are not signed in
Only registered users can comment on this article.
7Artisans’ latest lens "warps reality"
7Artisans’ 23mm T2.9 Explosive Bokeh Cine Lens is the latest addition to its Floral Bloom Art Cine Lens Series, which is claimed to manipulate focus “to warp reality and amplify visual impact”.
Remotly debuts remote desktop solutions
Remote desktop provider Remotly is back at IBC for the second time, with a renewed focus on ultra-low latency streaming in 4K HDR at 120Hz with 4:4:4 colour accuracy.
Satlink’s IP stream modulator enters the stream scene
At IBC2026, Satlink will present its IP stream modulator, the ST-7406, and its ability to convert IP inputs into DVB-T, DVB-C, and ISDB-T RF signals.
Cinegy to showcase playout automation at IBC2026
The Cinegy Air playout server and broadcast automation system will be shown at IBC with a focus on running its core back-end functionality in a Docker environment on Linux.
Sprolink reveals its all-in-one NDI live production unit
Sprolink’s new MC-NDI video switcher is a fully integrated network device interface (NDI) live production unit with instant replay.
