Jon Dahl, CEO of Mux, said the company’s products have been used at “record scale over the last year”, which he attributed in large part to their adoption by large broadcasters and the fact that Mux is “seeing a lot of success in the world of sport”.
"One of the big things we’re talking about is that we got the chance to work with a number of very large sporting events, including one that set the record for the largest online stream ever, north of 30 million views”, Dahl said, noting that he was unable to reveal customer names due to client confidentiality.
Sport is “very durable”, he added. “You can be in a recession, you can have a writer’s strike, and sports doesn’t go away. We’re doing a lot there.”
In Hall 5, the company is demonstrating how the Mux platform aims to improve the video experience with actionable real-time insights at scale, and how Mux Data helps customers, including Paramount, solve major streaming issues before the user experience is interrupted.
Mux has also just announced a partnership with New Relic, in an effort to offer enhanced observability across the entire customer video experience by combining video analytics from Mux with full-stack observability from New Relic.
In terms of trends at IBC, Dahl said the surprising “or not surprising thing is that AI is not at the show in a big way. But it will be next year. I think it’s starting to poke its head up … it’s probably a year or two away that every stand will be AI.”
Stand Number: 5.H48
Company: Mux
You are not signed in
Only registered users can comment on this article.
Agile TV to launch TVaaS without the upfront investment
Video delivery specialist Agile TV will be focusing on the launch of a new TV-as-a-Service (TVaaS) offering that is designed to enable telcos and ISPs to provide TV services without large upfront investments.
Environmentally sustainable Eden new from Anton/Bauer
Anton/Bauer’s 2.5kWh Eden battery energy storage system, which will be on show on the Videndum stand, can output all its capacity in an hour.
Astera’s in control with Quikpunch
QuikPunch is a wireless spotlight with a 5in Fresnel lens, claimed to be the “most energy-efficient ever” by Astera. Capable of matching a 200W LED PAR with 4.5 hours of runtime, it features a 13º-60º zoom, promises zero stray light, and delivers 8,000 lux at 3m from 75W of power (650W equivalent).
Mapcreator charts a smarter workflow
Mapcreator is a browser-based mapping tool designed with broadcasters and news organisations in mind. It quickly creates high-quality map animations or still images, eliminating the need for post-production or specialised cartographic skills.
ModernTV brings clarity to OTT
Czech-based provider of IPTV/OTT technology, ModernTV, will be showcasing updates to its “fast-to-deploy, flexible end-to-end OTT platform designed for a rich and intuitive user experience”.
