Thursday 10th December 2020 - 14:00 GMT
Content creation and consumption: Meeting changing consumer demands in an uncertain future
Consumption of content has changed radically over the course of 2020 and understanding which changes are likely to stick will help media companies and broadcasters plan for the future. Consumers are spending more time on their entertainment as the trend toward digital options accelerates. But what are the implications for the wider industry?
As we continue to navigate the COVID-19 pandemic, companies must rethink how, with what, and where they connect with consumers. This session will reveal how media companies and broadcasters have an opportunity — if they act now — to help shape the future for content.
