A panel of broadcaster-owned streamers provided contrasting examples of how TV broadcasters have sought to develop streaming offerings during the IBC conference on Friday.
Speaking on the Where Next? Innovating Broadcast Operating Business Models panel session, Kerry Ball, chief commercial and strategy officer at Britbox International, said the ‘best of British’ streamer had seen an opportunity to become a leading provider within the SVOD speciality sector, which was now outpacing the premium sector in terms of take-up.
“We were able to craft a business model with a really authentic product,” she said.
Achieving near- ubiquitous distribution meant that Britbox had become an important player in getting high value content made, she said, co-financing projects such as Outrageous, a new drama series about the Mitford sisters, in partnership with UKTV...
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