For British broadcaster UKTV, the move to the cloud has been central to re-engineering its media supply chain.
During a session in the Showcase Theatre, Antony Joyce, Head of Architecture & Technology Platforms at UKTV, said: “We have 32,000 high-res assets that we have to get to linear channels and various VOD platforms along with all the content’s associated metadata. We were having a lot of difficulties with our previous solution. Our goal was to address the media management aspect of what we do.”
UKTV, which is part of the BBC’s commercial division BBC Studios, turned to AWS to help migrate its library to the cloud. AWS’ M&E Industry Specialist Ken Shek advised that the broadcaster use Media2Cloud, a set of processes that registers content and checks its integrity on migration as well as generating thumbnails and proxies for preview.
“We understood the concept of a serverless architecture and found AWS templates easy to deploy and easy to then tweak with our own product IDs,” Joyce said.
There were immediate downstream benefits too. “Our media management team was spending time troubleshooting and now they can concentrate on monitoring. We’ve literally changed from dealing with lots of issues to making sure content flows through the system.”
UKTV now plans to add new services within the business such as compliance workflows and social media management.
“Step one was to get the media management piece in place. Now it will allow us to innovate.”