With the long-awaited launch of HBO Max in Europe, Head of International Johannes Larcher discussed the growth of OTT markets and the future for HBO Max globally. Interviewed by Nathalie Lethbridge.
IBC Digital 2021 Keynote: HBO Max is here!
Johannes Larcher, the exec in charge of HBO Max’s international roll out talked to IBC Digitial about how he plans for the streamer to reach 190 markets by 2026.
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