Virtual production technology has reached a new level of sophistication and many productions are now being written with a Volume in mind. However, it is not right for all stories and some tech gremlins remain, writes Adrian Pennington.
LED volumes for the production of in-camera visual effects (ICVFX) are now a maturing technology, according to a post-IBC show report by Futuresource Consulting.
The report also concludes that virtual production (VP) and extended reality (XR) have gone past the “hype phase” of their development, with the performance of systems now being refined and the technology becoming accessible to more users.
A key factor in this is increased ease of use, with installations no longer reliant on a technical team with specific, specialised technical skills to operate the equipment. Manufacturers are now producing VP systems that are not as challenging to run, with software and firmware upgrades appearing on a regular basis to enhance the production of content on LED volumes...
You are not signed in
Only registered users can read the rest of this article.
Crystal Clear: Boosting speech intelligibility in media
For an issue that affects almost every television viewer, dialogue intelligibility remains surprisingly difficult to define.
IPMX, ST 2110, and the battle for the network
As the reach of the IP Media Experience (IPMX) initiative continues to grow, David Davies looks at the origins of the initiative, the areas it has achieved greatest traction to date, and what the future might bring.
Wimbledon 2026: ESPN gears up for record breaking year
ESPN is the biggest international broadcaster for Wimbledon for which it is paying around $95m annually for exclusive rights in the US until 2035 (from 2024). It’s a vital partner to the All England Lawn Tennis Club (AELTC) which own the Championship and which manages the host broadcast internally under Wimbledon Broadcast Services (WBS).
Content Everywhere: Accelerators for change
Content Everywhere companies are already in planning mode for this year’s IBC. Some will also have been working on, or at least taking note of, projects included in the event’s Accelerator programme.
Why media networks are being rewired for the speed of light
The elimination of OB trucks is just the start of the light revolution. For the media industry, a rewiring of the transport network from electrons to photons promises to unlock AI driven production, immersive formats, and globalised workflows while dramatically cutting energy consumption.



