Virtual production technology has reached a new level of sophistication and many productions are now being written with a Volume in mind. However, it is not right for all stories and some tech gremlins remain, writes Adrian Pennington.
LED volumes for the production of in-camera visual effects (ICVFX) are now a maturing technology, according to a post-IBC show report by Futuresource Consulting.
The report also concludes that virtual production (VP) and extended reality (XR) have gone past the “hype phase” of their development, with the performance of systems now being refined and the technology becoming accessible to more users.
A key factor in this is increased ease of use, with installations no longer reliant on a technical team with specific, specialised technical skills to operate the equipment. Manufacturers are now producing VP systems that are not as challenging to run, with software and firmware upgrades appearing on a regular basis to enhance the production of content on LED volumes...
You are not signed in
Only registered users can read the rest of this article.
Spatial computing: “Instead of showing people a story, you’re letting them inhabit it”
Leveraging generative AI, computer vision, and data from real environments, spatial computing has opened the door for cutting-edge systems that blend the physical and digital worlds into a new frontier of human-technology interaction.
NAB preview: Automation, reinvention and politics to steal the show
NAB 2026 looks set to bring a raft of creativity and technological innovation, yet serious political and environmental questions remain.
How vertical video became the new frontline for live sports
Live sports entertainment remains the most powerful driver of real-time engagement in media, but the format through which it’s delivered is rapidly evolving.
From green screen to Unreal worlds: The tech stack driving virtual production
As broadcasters and content creators embrace in-camera VFX and data-driven workflows, a new technology stack is redefining what can be achieved on set and who can afford to achieve it. Framestore’s Connor Ling explores the possibilities of this evolving ecosystem.
Software studios: How inevitable is fully software-defined production?
With the rise of free, high-quality media tools, physical broadcast production hardware is looking less and less essential. IBC365 investigates.
Registered users only: Login
