Features

The first AI-created adverts are coming to TV as broadcasters look to compete with social media. ITV and Channel 4 explain why they are now scaling up.

After a few years of stagnation, there are indications that 5G could soon begin to realise its considerable potential for live broadcast, writes David Davies.

This year’s IBC saw plenty of discussion about the practical applications of generative and agentic AI. This was particularly evident on the AWS stand in Hall 5, where a third of the demos by partner companies were described as agentic AI-driven. This month’s issue provides Content Everywhere companies with the opportunity to explain where and how they are using agentic AI, and how they see it evolving in future.

Filmmaker Barry Ackroyd reveals how his camera work takes audiences inside the command bunker and gives them no control over the final countdown to nuclear Armageddon.

Although the broadcast industry has been rife with theft since the early days of cable TV, it now faces piracy at an industrial scale and speed. At IBC2025, a panel of security experts warned that illegal streaming is accelerating in scale, sophistication, and impact.

A private 5G network POC, led by Haivision, saw Henley Festival capture a range of dynamic, ultra-low latency footage for an immersive live experience for music lovers at home.

By reading signals such as tone, emotion, and engagement, AI-powered systems can deliver ads that feel timely, relevant, and respectful – but only if brands balance innovation with transparency, cultural nuance, and ethical design.

As the dust settles on another successful Technical Papers programme, we caught up with two previous winners to hear more about their experiences of the Tech Papers programme and learn what happened to their projects following the show.

Editor Parker Laramie explains how frontier drama Train Dreams walks the line between naturalism and magical realism.

AI-powered ad measurement is helping brands navigate complexity, attribute value more accurately, and make smarter, real-time decisions about where to spend. David Howell reports.