AI-powered ad measurement is helping brands navigate complexity, attribute value more accurately, and make smarter, real-time decisions about where to spend. David Howell reports.
Buffeted by economics and squeezed by Big Tech, the last thing America’s broadcasters wanted was to have their news operations muzzled or business threatened with political interference, yet that’s the realpolitik of the US TV entering NAB Show NY.
The Cannes Palme d’Or-winning critique of Iran’s police state was made in secret as an act of defiance. IBC365 sits down with the film’s Editor Amir Etminan to learn more about the fearless filmmakers’ process.
Bastille Day is one of France’s most recognisable national events, combining military parades, aerial flyovers and state ceremonies watched around the world. For the first time, the celebration was captured as an immersive production.
Editor William Goldenberg and Director Paul Greengrass elaborate on the plot of The Lost Bus, a white-knuckle ride disaster movie with a burning environmental message.
Two UK-based brands are working together to make esports production more accessible to students across the country.
The launch of the MXL project under the Linux Foundation looks to provide a pivotal shift in how media workflows operate, solving fundamental inefficiencies and incompatibilities that have long plagued digital media infrastructure.
For Ben Wheatley’s experimental, low-budget ‘midnight movie’, DoP Nick Gillespie incorporated a mix of formats, DIY effects, and back projection techniques to evoke classic cinema.
Over 43,858 people from 170 countries came to IBC2025, and the show also attracted more than 1,300 exhibitors and over 600 speakers. Meanwhile, the Content Everywhere section of the event remains a critical part of the IBC programme.
Bringing Minecraft’s blocky universe to the big screen required more than traditional set design. For the live-action adaptation, Disguise created immersive real-time environments, supporting everything from shot planning to stunt choreography while preserving the game’s signature aesthetic.
.jpg)