When Cinematographer Blake McClure signed on to shoot HBO’s new comedy Rooster, he wasn’t looking to reinvent the sitcom; he was looking for a way to stretch the visual language of comedy to integrate the intimacy of large format.
As an arena where dialogue often dominates, camera grammar in comedy is usually expected to stay politely out of the way. What emerged was a bold, large‑format aesthetic built around the Blackmagic URSA Cine 17K 65, a camera McClure initially doubted but ultimately used to redefine the show’s emotional texture.
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