How far can we push personalisation?

In an increasingly crowded marketplace broadcasters and OTT platforms must work harder than ever before to reach audiences and serve them with content anywhere and at any time.

In the current landscape, optimisation techniques and the risks posed by poor personalisation are pressing concerns, according to Norwegian Broadcasting Corporation (NRK) Head of Distribution Bjarne Andre Myklebust.

Myklebust explained that the impact of personalisation is so important because of …