Cloud-based SaaS technology specialist Amagi announced the upcoming general availability of Amagi NOW, a modular SaaS solution offering management and monetisation functionality in the cloud for delivering content to linear and video on demand (VOD) platforms.

With competition in the streaming ecosystem at an all-time high, Amagi NOW is designed to provide “a vital advantage to content owners and platforms, improving time to market and achieving faster revenue realisation by automating processes that increase operational efficiencies”.


Srinivasan KA, Amagi

Srinivasan KA, co-founder, Amagi, said: “As the streaming wars heat up, content platforms and owners need to not only deliver stellar content, seamlessly, they have to do it faster than ever before. Time to market really is everything. That’s why we built Amagi NOW, to provide media companies with the ability to produce, distribute and manage content—all in one place—with unified, automated workflows.”

Meanwhile, Amagi also announced the general availability of its broadcast-grade cloud playout product, Amagi CLOUDPORT, on Google Cloud Marketplace, combining Amagi’s live and on-demand video infrastructure services with Google Cloud’s solutions.