Avid is making its tools available in the cloud, as news and sports teams increasingly use the cloud as a production platform to quickly produce content around the world.

The most recent solution in this regard is Media Production in the Cloud, which offers subscription-based access to a range of Avid products. Production teams can now use their existing MediaCentral workflows, along with integrated Avid Nexis cloud storage and MediaCentral Stream IP ingest solutions – all from the cloud. The combination of these tools enables journalists in the field to quickly access, edit and publish content, says the company.


A Media Production in the Cloud subscription enables distributed sports broadcasts

Raul Alba, Director of Solutions Marketing, Media and Cloud for Avid, said: “Media Production in the Cloud workflows can be stood up right alongside organisations’ existing on-premise platforms. Using familiar tools and workflows, broadcasters are finally gaining entry to cloud production without committing to a forklift overhaul or the need for additional training.”

Teams can use Avid’s MediaCentral Collaborate and other iOS and browser apps to plan and contribute to stories remotely while tracking all aspects of story production. Editors can work with Adobe Premiere Pro as well as Media Composer.

Stand Number: 7.B49

Company: Avid