Between first-person-view drones, expanded real-time 360° replays, and a massive virtualised production setup, Milano Cortina 2026 is set to be a major step forward in immersive, scalable, and sustainable Olympic broadcasting.
“We are not tech narcissists,” insists Yiannis Exarchos, CEO of Olympic Broadcasting Services (OBS). “We have a team that is fully immersed in technology, but we always need to remember that this is about telling the stories of the most important athletes in the world as well as the values and the emotions they are generating.”
Nonetheless, the OBS, which is responsible for delivering official coverage across successive Games, continues to unleash an arsenal of technologies. Each time, it meets the expectations of its media rights holders (MRH) while reaching as many demographics as possible with a huge variety of content types and formats.
Thousands of hours of coverage
Providing unprecedented insight from the 2026 Winter Games, officially running from 6-22 February, this year’s tech stack will include...
You are not signed in
Only registered users can read the rest of this article.
.jpg)
Content Everywhere stages: Groundbreaking tech and real-world results converge
IBC2026’s Content Everywhere hub in Hall 5 will host nearly 200 exhibitors showcasing multi-platform delivery and monetisation innovations, alongside two stages of panel discussions and live demonstrations.
From AI production to immersive media: European innovators to watch at IBC2026
From generative production and AI-powered post-production to content discovery, immersive experiences and next-generation imaging, a group of EIT Culture & Creativity-backed ventures arriving at IBC2026 offers a snapshot of where European media innovation is heading next.
.jpg)
Innovation Awards: Exploring Content Distribution's final three
Amid a sea of competitive entries, Fergal Ringrose, Chair of Judges for the IBC Innovation Awards, breaks down the shortlisted Content Distribution entries to demonstrate exactly what got them over the line.
Network Control: Turning 5G into a production tool
Speed, flexibility, and reliability – that’s the dream for many a live production. However, when public network coverage is patchy, what’s a broadcaster to do? The 2026 Accelerator Project, Network Control, deploys standardised network APIs to tackle this problem head-on.
Film University Babelsberg to preview immersive Auschwitz project at IBC2026
Film University Babelsberg Konrad Wolf will present an immersive digital reconstruction of a little-known site associated with Auschwitz at IBC2026, as part of EIT Culture & Creativity's first major presence at the show.
.jpg)
