Axel Springer, owner of global brands including Business Insider and Politico, has partnered with streaming infrastructure provider Bitmovin to help improve its video offerings.
According to Bitmovin, Axel Springer’s decision to use Bitmovin’s technologies is a result of its existing partnership with Microsoft. It noted that Axel Springer wanted to leverage Microsoft’s cloud technology to improve its existing encoding workflow, and this required migrating from the previous vendor to Bitmovin.
Bitmovin’s encoding technology includes its Cloud Connect option, which allows customers to use their existing cloud accounts for encoding, so they can run encoding on the cloud provider of their choice.
Axel Springer also deployed the Bitmovin Player, which Bitmovin said generates one billion impressions each year across its publications.