European streaming tech company Bedrock announced the upcoming release of M6+, a new AVOD platform launched by Groupe M6.

According to Bedrock, M6+ aims to transform the way audiences engage with M6 content through more immersive features, more engaging TV experiences, and dozens of devices for free.


Bedrock announce M6+

Bedrock said its technology supports new features and innovations enabling end-users to enjoy video and audio content in a free AVOD model on all platforms.

These include a new interactive live experience enabling real-time engagement during upcoming sports events and reality TV; vertical video player for stories; new audio experience with podcasts specifically designed for listening on-the-go; generative AI-powered search; and universal distribution including more than 20 ecosystems and deployment into in-car entertainment systems, and connected TVs.

Henri de Fontaines, head of strategy, streaming and distribution at M6, said: “Our ambition with M6+ is to offer a streaming platform made for the modern television viewer. We wanted a more immersive platform, more engaging and obviously very accessible. Thanks to Bedrock’s scale and know-how across Europe, we will deploy our brand-new streaming service in just a few months, ready for EURO 2024.”