Grass Valley has launched a new corporate identity that underpins its vision for the future of the media and entertainment market under the banner of ‘We Love Live’. It has also signed a $25 million, multi-year contract with Qvest that will see the two companies combine their complementary strengths and market offerings to meet the demands of today’s media industry.

Commenting on the new identity, Tim Shoulders, CEO and president of Grass Valley, said: “Every goal, every encore, every story – live is forever and in the DNA of everyone at Grass Valley. We empower our customers to deliver the live moments that matter to people across the globe, from anywhere to everywhere, across billions of devices. We are strengthening our mission to support our customers as they transition to the future of media and entertainment through IP, software and cloud-based technologies. We are focused on giving today’s media companies the agility they need to produce and deliver compelling live content and guide them towards flexible operating models that embody choice and streamlined workflows to enable economic transformation.”


GV shifts to a strategic focus on live video under the ‘We Love Live’ banner

The agreement with Qvest marks the formation of a global and long-term strategic partnership building on the parties’ experience, customer relationships and market references as trusted advisers to the media and entertainment industry. It is said to bring technological, operational and financial benefits to Qvest for standardising on Grass Valley’s production solutions, including enhanced economies of scale, creative commercial models and closer technological collaboration.

“The media and entertainment industry is evolving at an astonishing rate with audiences demanding more content across a greater number of devices,” said Christian Massmann, CSO, Qvest.

“Our customers are the cornerstone of the M&E space, ranging from news networks to sports broadcasters, video streaming services and major film studios. These technology-reliant operators demand state-of-the-art solutions that enable them to differentiate their services and maintain a competitive edge.

”To offer this to our customers, in addition to our technology and transformation expertise we have built up a worldwide partner network of first-class product manufacturers over many years. By also working closer with the Grass Valley team in future, we are able to share market insights, align our technology roadmaps and leverage greater purchasing.”

Shoulders added: “We are delighted to be embarking on this next phase of the strategic partnership with Qvest and look forward to jointly realising the benefits of the win-win enterprise agreement. Over the past 20-years, we have forged a powerful alliance and this next step will further strengthen our technology and business collaboration and will provide customers with world-class solutions that address both current operational challenges and longer-term transformational goals.”