The IET Media Technology Network is breaking with tradition and hosting its annual John Logie Baird Lecture (JLB) as a series of events at IBC2022. The lectures provide an opportunity for the industry to reflect on the state of broadcasting and look at important trends that are shaping our industry. This year the JLB Lectures will be broken down into three sessions, taking place across the 10 and 11 September.
David Short, Chair of the IET Media Technology Network said: “It is a pleasure to return to in-person meetings at IBC and we are especially pleased to bring our famous John Logie Baird Lecture to the show. The industry has changed in many ways during Covid, and we have asked some of the most insightful people in the sector for their views on what we should expect for the next five years.”
The JLB Lectures will take place in Room E102 of the RAI, covering the state of our industry and looking forward to the next 5 years. They begin with an overview of ‘The State of the TV Business’ (11:00, 10 September).
Del Parks, President of Technology, Sinclair Broadcasting; Simon Crownshaw, Worldwide Strategy Director Media &Entertainment, Microsoft; and Archana Anand, Chief Business Officer, Zee Media, will discuss strategies broadcasters can use to stay connected to their audience as well as initiatives and ideas to improve the television experience in the next five years. The session will be moderated by Alan McLennan, CEP/Media, Head of M&E Americas, Atos.
Lectures continue on Sunday (12:30) with a status report and forward look over the next five years in ‘The State of Video Technology’.
Ian Nock, Founder, Fairmile West Consulting; Maria Ingold, Global VP Solution Engineering, Synamedia; Ranjeet Kaur, Associate Director of Products and Services, DTG; and Xavier Leclercq, VP Business Development, Broadpeak, will debate if UHD will succeed despite slow adoption by broadcasters, how we are going to manage the evolution of video codecs and ask if there is such a thing as sufficient compression?
Later on Sunday (13:30), Rosanna Prada of the IET leads a panel looking at factors holding back next generation audio adoption, the limits on live audio production and post-production in the cloud, and how object-based media adoption throughout the whole value chain affects audio workflows.
Stand Number: Room E102