Cloud-based live video specialist M2A Media announced a collaboration between Amazon Web Services (AWS), Videon,, TAG Video Systems and Spalk in a multi-vendor proof of concept (PoC) demonstrating how next-generation hybrid cloud technologies are pushing the boundaries of traditional live broadcast workflows.

The companies came together during the London-based roadshow, Connecting in the Cloud: Shaping the Future of Live Broadcast, for a demonstration using multiple live video sources, including a cloud hand-off from ATP Media, the global sales, broadcast production and distribution arm of the ATP Tour, and a live BT Sport feed acquired into AWS from BT Media & Broadcast in London.

M2A Media collaborates with AWS on hybrid cloud PoC

London-based roadshow: Connecting in the Cloud: Shaping the Future of Live Broadcast

Marcus Box, CEO of M2A Media, said: “With this proof of concept, it was our aim to bring together leading innovators in the field to educate and to inspire the industry by presenting the technologies that are disrupting the broadcast landscape. We were delighted that the PoC was so well received, and we look forward to future collaborations.”