Broadcast technology and media services provider Planetcast Media Services has acquired cloud-native content lifecycle platform Desynova to strengthen and expand its cloud-based content management capabilities for the global marketplace.

All of Desynova’s 120 employees will move over to Planetcast following the transaction.

Sanjay Duda

Sanjay Duda, Planetcast Media Services

Sanjay Duda, CEO of Planetcast Media Services, said: “Desynova is a perfect addition for Planetcast through providing us with an agile, collaborative, cloud-native technology married to an intuitive UI that makes managing post-production and playout workflows smooth and seamless. While the Contido platform from Desynova broadens our solutions and services portfolio, it also brings marquee new customers and adds a significant boost to our global expansion plans.”

Contido is a cloud-native media asset management (MAM) system designed to handle video processing and publishing across multiple platforms. Already integrated with Planetcast’s solutions, it is built on modules that work together to provide the functionality required by broadcasters and content creators, including ingest, asset management, collaborative workflows, analytics, quality control, transcoding, subtitling and distribution.

Balu Ramamurthy, CEO and founder of Desynova, said: “It’s been a fabulous journey from incorporation in 2017 to developing and providing a next-generation cloud content life cycle platform for customers … Our ultimate goal has always been to see as many as possible of the world’s leading media and entertainment brands deploying our solutions and services.”