ThinkAnalytics, which specialises in AI-based personalised content discovery and viewer analytics, announced the appointment of Jo Kinsella as strategic advisor, advertising.

ThinkAnalytics said Kinsella will provide strategic guidance on go-to-market and work alongside the executive team to drive revenue acceleration of the ThinkAdvertising platform, which uses AI to create contextual intelligence about viewers for hyper-targeted audience segmentation for the TV/OTT ecosystem. 

Jo Kinsella

Jo Kinsella, ThinkAnalytics

Kinsella joins ThinkAnalytics following the sale of TVSquared, an AdTech software company, which she co-founded in 2012 and led to its acquisition by lnnovid in 2022. Prior to TVSquared, she held various executive positions in the Fintech industry overseeing multiple disciplines globally across business development, sales, marketing and product.

Eddie Young, chairman of ThinkAnalytics, said: “Jo is a passionate and accomplished leader with a strong track record in revenue growth and defining go-to-market strategies to drive scale. We are thrilled to have Jo on board, someone who has proven success in the TV advertising industry and knows that ThinkAdvertising is a differentiator across all TV platforms, delivering the digital advertising we all know from the web to the world of TV.”

A complementary solution to Think360, ThinkAdvertising offers an out-of-the box, automated solution that is designed to transform raw viewing data into international standard internet audiences, enabling TV to offer the same huge range of audience segments that are available in digital.

Kinsella said: “ThinkAdvertising has something everyone in the industry needs. With its powerful Al and global viewership data, ThinkAnalytics transforms first-party data into valuable and scalable audiences while helping to identify inventory value and minimise ad waste. I look forward to helping drive the next stage of ThinkAdvertising’s growth and build on its incredible momentum within the TV market.”