Viz Channel Branding, which replaces Viz Multichannel, is a new automated channel branding and promo system that boasts greater control, stability and visibility.
It aims to help broadcasters to build a strong and recognisable brand, to help retain audiences across all linear and on-demand outputs. On-screen branding events are dynamically built using metadata, rules and conditions, while tight integration with traffic and automation systems should ensure frame accurate and correct playout regardless of changes to programming.
The system’s new Channel Deck gives operators confidence that branding is being played out correctly and on time through a dedicated window. It provides complete visibility across any number of channels, showing the planned branding and the result. The new user interface aims to make it easy for both existing and new users to navigate the system.
Features include seamless failover to a redundant system as well as enhanced stability and advanced API integration with third-party playout automation systems.
Stand Number: 10.A41