VTVCab, one of Vietnam’s largest pay-TV players, has boosted its OTT capabilities by doubling the number of channels it offers, driven by Etere technology.
As viewership increased and the broadcaster needed an efficient system to manage the complete distribution workflow, Etere Over-the-Top (OTT) Delivery, driven by smart workflow technology that provides automated transfer and transcoding capabilities to ensure media files are compatible with the requirements of any OTT video delivery platform, was chosen.
Etere’s SCTE-35 driver enables video content and targeted commercials to be stitched into a single stream
Etere has provided a unified, modular solution for VTVCab that enables the delivery of personalised commercials that are automatically selected based on matches from the viewers profiles.
With advanced metadata analysis, the delivery of commercials can be targeted on multiple levels including geo-localisation, demographics, device type and media consumption preferences.
Etere’s SCTE-35 driver enables video content and targeted commercials to be stitched into a single stream.
The system automatically detects the final data in SCTE-35 and matches it with the playlist data to ensure that the broadcast content is always in sync with that of the playlist. Subsequently, the video content and targeted commercials are stitched into a single stream to produce a seamless experience for the viewer.
Other features of the Etere setup include real-time monitoring of operations, integrated reporting capabilities that provide real-time management insights on viewership, operations, performance and more, and one-stop access to manage content rights agreements which determines which platform the content can be transmitted via.