OTT SaaS platform provider Green Streams and XroadMedia, a specialist in personalisation and content discovery, have joined forces to provide operators and pay TV providers with what they describe as a superior experience for their TV and entertainment subscribers.
To that end, XroadMedia’s Ncanto solution is pre-integrated into Green Streams’ platform, providing personalisation to all end-users. According to the partners, this will help operators and service providers to launch their OTT platforms, quickly and efficiently and deliver enhanced bespoke viewing experiences to their viewers instantly.
Gernot Jaeger, CEO of Green Streams, said: “For operators and their TV and entertainment services, meta-aggregation and bundling is becoming more and more relevant: TV content meets VOD and premium third-party content such as. Netflix or Disney+. This meta-aggregation needs to be complemented and supported by sophisticated and highly personalized content discovery. XroadMedia is able to provide this with outstanding quality and efficiency.”
Adolf Proidl, Co-Founder and CEO of XroadMedia, added: “In a competitive environment, it’s imperative to roll out quickly to reduce costs and stay ahead of the market. Together with Green Streams, we’re creating viewing opportunities for users by personalising searches, entire pages, notifications and upsells. By automatically generating homepages, including individual rows matching each user’s behaviour and profiles, they can effortlessly discover more of the content they love. We’re ecstatic to be integrated with Green Streams and assist operators in minimising the risk of churn for their consumers.”