The prevailing narrative around AI in journalism frames automation as suitable mainly for “grunt work” – repetitive, low-stakes newsroom tasks. Yet, two award-shortlisted IBC2025 technical papers challenge this assumption in practice. Izzy Benham investigates.
The “AI for grunt work” assumption extends beyond just workplace conversation; It is also reflected in resource allocation strategy and audience responses to AI in the news. This year, 93% of publishers were found to use AI for workflow automation, with only 4-5% focused on fact-checking or verification. Equally, a Reuters report noted that only 36% of readers are comfortable with AI-produced news, with trust dropping further on sensitive topics like politics, crime and local reporting.
Together, these trends demonstrate the prevalence of the assumption amongst professionals and audiences alike. This framing can hardly be construed as innocuous when it dictates what tasks are targeted, how pilots are resourced, and where organisations are placing their bets. Additionally, when looking closely at different applications of AI in the newsroom, the accuracy of this assumption is not entirely clear...
You are not signed in
Only registered users can read the rest of this article.
CES 2026: “The ChatGPT moment for physical AI is nearly here”
Passive language-based text-to-video models are so last year. From the enterprise to the home to the creative suite, the future is multi-modal AI capable of massive three-dimensional world building and physical interaction.
Multi-camera live virtual production on a broadcast budget
German broadcaster SWR claims a world first live multi-camera virtual production with potential learnings for broadcasters everywhere.
M&E predictions and analysis: “It's going to be an exciting decade”
Four top media analysts reveal their data-backed assessments of 2025, as well as their predictions for 2026 and beyond.
IBC Accelerators in review: From ideas to prototypes to blueprints for the future
IBC2025’s Accelerator cohort delivered some of the most ambitious demonstrations yet, featuring AI-driven production workflows, a radical rethinking of ultra-low latency streaming, and even live private 5G networks flying in an ultralight aircraft. IBC365 hears from a handful of projects to learn about life after the show.
Particle advice: How real is the quantum apocalypse?
While Google forges ahead with unlocking the potential of its Willow quantum computing chip, cybersecurity experts warn that further breakthroughs in the field could catch a digital ecosystem built on crypto security off guard. Adrian Pennington reports.
