In September, the media and entertainment industry will once again be heading to the RAI Amsterdam for the annual IBC event. The Content Everywhere zone remains at the heart of IBC’s coverage of the ever-expanding OTT and streaming scene, and this year spans Halls 4 and 5. The monthly Content Everywhere newsletter tracks companies in the streaming sector throughout the year, offering insights into latest trends and developments. As in previous years, the August issue provides an overview of what Content Everywhere companies hope and expect to see at IBC as they roam the show floors, attend conferences and meet their peers.
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IBC2026: What to look out for on Day 3
As day three of IBC2026 begins, the expert insights are in full flow, revealing groundbreaking technology demonstrations and discussions across the industry.
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The end of MrBeast? Why 100 micro‑influencers are more effective than one mega‑influencer
The number one creator in the world is MrBeast, right? Wrong. It is Blair Imani who tops the 100 Creators on the Planet, according to the Affinity Score unveiled exclusively at IBC.
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The journey to AI: Tim Forrest on making ITN’s archive ready for the future
In preparation for his IBC2026 conference session, Tim Forrest, Head, Content Delivery, Commercial Innovation, ITN, argues that AI’s value really lies beyond the hype and inside the archive.
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Creators: The new sports gatekeepers
FIFA may have earned a reputation for strictly controlling the press, but its access-all-access approach to creators this summer has set a new bar for social media engagement in sports.
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ScreenSkills research: AI, job losses, and the skills gap
IBC2026 session report: Over half of this industry’s workforce is currently out of work in the UK, according to recent research by ScreenSkills.
