Muki Kulhan was joined by Jon Roberts (ITN), Justin Grayston (Google Cloud), Jan De Wever (Cuez) and Morag McIntosh (BBC) to discuss the integration of AI agent assistants in live production environments. The speakers highlighted the challenges and innovative solutions developed by a collaborative team of broadcasters, studios, and technology vendors.
The panelists discussed the limitations of traditional file transfer methods and the cognitive overload experienced by operators due to complex interfaces. The proposed solution involved a crew of AI agents that could assist with tasks such as checking graphics, panning microphones, building graphics, and surfacing content, thereby streamlining workflows and reducing errors. The AI agents were designed to understand voice commands and running orders, working together through an orchestrator agent to perform complex tasks more efficiently than human operators alone.
The discussion emphasised the rapid advancement of AI technology and its application in live TV production. The AI agents were developed to be agnostic to the specific equipment used, ensuring flexibility and adaptability across different setups. Their integration allowed for natural language processing, enabling operators to make requests without needing to learn new tools. The collaboration involved multiple vendors and broadcasters, demonstrating the potential for AI to transform the media production process. Key moments included live demonstrations of the AI agents in action, which showcased their ability to identify and correct errors, suggest relevant content, and manipulate video clips through voice commands.
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Creator culture is no longer a side‑show
Creators have become studios, studios have adopted creator logic, and audiences increasingly reward authenticity over scale. That was the clear message from executives at Meta, Sidemen Entertainment, Tubi, Snap and BBC Studios during a lively IBC panel on the creator economy.
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IBC2026 insight: LA28 will be the biggest broadcast event ever
The Los Angeles 2028 Olympic Games is set to become the largest broadcast operation ever attempted. Speaking at IBC, Olympic Broadcasting Services (OBS) CEO Yiannis Exarchos warned that traditional production models “simply will not do” as it prepares for unprecedented scale, complexity and audience expectations.
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AI reshapes broadcast, but humans stay central
Senior leaders from Australia’s ABC and Olympic Broadcasting Services (OBS) outlined how AI is reshaping every editorial and operational workflow while insisting that human judgement remains central.
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DTG's Richard Lindsay‑Davies: "A once-in-a-lifetime shot to reshape TV"
The next decade will redefine broadcasting more profoundly than any transition since the arrival of television itself – and if broadcasters don’t grab it then YouTube will eat them all.
Delta Protocol: Live media reinvented
As project names go, ‘Delta Protocol’ might sound dramatic, more suited to an Andy McNab novel than a transformational technology initiative, but the reality is rather different. This Accelerator has suitably lofty aims, setting out to do no less than redefine video transmission by shifting from frame-by-frame delivery to scene understanding and semantic intelligence.
