Muki Kulhan hosted Ben Chapman (BFBS), ErinRose Widner (Verizon Business), John Canning (AMD) and Vebz Panchal (Xansr) to discuss the transformation of media innovation through the IBC's accelerator and incubator programmes, highlighting new approaches to personalisation, audience engagement, and the role of AI in media production.
The panelists discussed the evolution from accelerator to incubator, focusing on the importance of personalised content that felt authentic and engaging for fans. The project aimed to enhance the way sports content was delivered and consumed, making it more interactive and tailored to individual preferences through AI technologies, while ensuring ethical considerations and data integrity were maintained.
ErinRose Widner shared insights into the project's focus on personalising sports content, addressing the sheer volume of sports broadcasts and the challenge of engaging fans in a meaningful way. By leveraging AI, the project aimed to create personalised highlight reels and interactive experiences that resonated with fans' preferences. Widner emphasised the need for authentic personalisation and detailed the technological advancements that facilitated this, including chatbots and conversational AI.
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Creator culture is no longer a side‑show
Creators have become studios, studios have adopted creator logic, and audiences increasingly reward authenticity over scale. That was the clear message from executives at Meta, Sidemen Entertainment, Tubi, Snap and BBC Studios during a lively IBC panel on the creator economy.
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IBC2026 insight: LA28 will be the biggest broadcast event ever
The Los Angeles 2028 Olympic Games is set to become the largest broadcast operation ever attempted. Speaking at IBC, Olympic Broadcasting Services (OBS) CEO Yiannis Exarchos warned that traditional production models “simply will not do” as it prepares for unprecedented scale, complexity and audience expectations.
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AI reshapes broadcast, but humans stay central
Senior leaders from Australia’s ABC and Olympic Broadcasting Services (OBS) outlined how AI is reshaping every editorial and operational workflow while insisting that human judgement remains central.
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DTG's Richard Lindsay‑Davies: "A once-in-a-lifetime shot to reshape TV"
The next decade will redefine broadcasting more profoundly than any transition since the arrival of television itself – and if broadcasters don’t grab it then YouTube will eat them all.
Delta Protocol: Live media reinvented
As project names go, ‘Delta Protocol’ might sound dramatic, more suited to an Andy McNab novel than a transformational technology initiative, but the reality is rather different. This Accelerator has suitably lofty aims, setting out to do no less than redefine video transmission by shifting from frame-by-frame delivery to scene understanding and semantic intelligence.
