IBC’s Mark Smith held a discussion on the importance of stamping content to authenticate provenance with Henrik Cox (OpenOrigins), Judy Parnall (BBC), Mohamed Badr Taddist (EBU) and Tim Forrest (ITN).
The session gave particular focus to the news broadcasting sector. Smith outlined the contribution of the IBC Accelerator programme, which has supported collaborative innovation with more than 400 organisations and 50 projects since its launch in 2019. Forrest emphasised the urgent requirement for trust in the media industry, noting the growing sophistication of AI-generated content and the consequent erosion of the traditional ‘seeing is believing’ principle. Cox detailed the technical operation of the stamping tool, designed to provide a final trust assertion prior to publication by employing fingerprinting and watermarking techniques to restore lost credentials.
Parnall and Peter discussed the integration of C2PA into content acquisition, illustrated by Sony’s PXW-Z300 camcorder, which incorporates this capability. Parnall shared findings from a BBC Verify project, highlighting both the ease with which operators could use the camera and the centrality of content credentials in validating authenticity. Taddist expanded on the significance of content credentials across multiple stages of production, underlining the need to manage provenance data selectively to prevent privacy issues while safeguarding authenticity.
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Creator culture is no longer a side‑show
Creators have become studios, studios have adopted creator logic, and audiences increasingly reward authenticity over scale. That was the clear message from executives at Meta, Sidemen Entertainment, Tubi, Snap and BBC Studios during a lively IBC panel on the creator economy.
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IBC2026 insight: LA28 will be the biggest broadcast event ever
The Los Angeles 2028 Olympic Games is set to become the largest broadcast operation ever attempted. Speaking at IBC, Olympic Broadcasting Services (OBS) CEO Yiannis Exarchos warned that traditional production models “simply will not do” as it prepares for unprecedented scale, complexity and audience expectations.
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AI reshapes broadcast, but humans stay central
Senior leaders from Australia’s ABC and Olympic Broadcasting Services (OBS) outlined how AI is reshaping every editorial and operational workflow while insisting that human judgement remains central.
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DTG's Richard Lindsay‑Davies: "A once-in-a-lifetime shot to reshape TV"
The next decade will redefine broadcasting more profoundly than any transition since the arrival of television itself – and if broadcasters don’t grab it then YouTube will eat them all.
Delta Protocol: Live media reinvented
As project names go, ‘Delta Protocol’ might sound dramatic, more suited to an Andy McNab novel than a transformational technology initiative, but the reality is rather different. This Accelerator has suitably lofty aims, setting out to do no less than redefine video transmission by shifting from frame-by-frame delivery to scene understanding and semantic intelligence.
