Step into the future at IBC2025

Nowhere is this more obvious than in Hall 14. Here you’ll find the all-new Future Tech, a place to get hands-on with the very latest in emerging technology, as well as an innovative series of programmes, sessions, initiatives and attractions taking place across all four days of the show. At Future Tech, you can explore new opportunities, build knowledge and keep pace with the technological transformation that continues to sweep the industry. 

The action in Hall 14 begins today with the return of the IBC Talent Programme, taking place on the Hackfest Stage. This free-to-attend event features industry leaders, advocacy groups and young professionals discussing everything from mentoring and career pathways to practical skills and inclusion. 

On Saturday and Sunday, the IBC x Google Cloud Hackfest assumes control of proceedings. Some 150 developers, creatives and media technologists will tackle real-world challenges using Google Cloud, Gemini AI and partner technologies. Lightning talk sessions from Ateme, Bitmovin, Formula E, Monks, Norsk, Shure, Techex, Vizrt and Zixi among many others will run throughout the weekend, along with mentoring from Google Cloud coaches. 

On the last day of Hackfest, Buzz Hayes, Global Market Lead Entertainment Industry at Google Cloud, along with Gunpowder Tech, will discuss a groundbreaking project to turn The Wizard of Oz into an immersive 4D experience complete with AI-enhanced visuals and physical effects. 

Hall 14’s Future Tech Stage is also hosting sessions throughout the show, including the eight proofs of concept from this year's IBC Accelerator projects. Highlights today include a look at how AWS is applying AI across F1’s live sports value chain, and a deep dive into how the Premier League is personalising the fan experience with Microsoft Copilot.  

Football fans should also head to the Google AI Penalty Challenge, a fan-winning activation where visitors can test their skills against AI-powered analysis. Employing more than 15 integrated technologies, the shoot-out showcases how AI is used for real-time decision-making, coaching and athletic performance evaluation. If automobiles are more your thing, stop by the Formula E racing simulators and let Gemini AI compare your lap to pro drivers, as well as offering real-time coaching.  

On Sunday, Conquering the Air(waves): Private 5G from Land to Sea to Sky explores innovative aerial deployments of private 5G network cells to enhance live broadcast production; one of the planes, fitted with multiple modems to provide backhaul connectivity, provides a focal point for the Future Tech area 

Hall 14 is also home to a carefully curated mix of global technology leaders and agile startups, all bringing cutting-edge tools, products and services to the IBC show floor. 

Exhibitors include AWS, which is offering a programme of content on the AWS Innovation Stage from partners including Fabric, Hydrolix, Kaltura, M2A Media, Nvidia and Twelve Labs. In addition, Microsoft, Google, Aina Tech, 3Play, Huawei, Tata Communications Media, Cisco and many more are demoing their latest innovations, embracing AI, AR, VFX, cloud, volumetric capture, 5G and more.  

Michael Crimp, CEO, IBC, said: “At IBC, it's our mission to shape the future of media and entertainment. By bringing together the people and technologies that are reshaping our industry during this time of incredible change, we want to spark debate, showcase solutions and inspire everyone to face the future with confidence. Future Tech is where you can see the future in action, right here, right now."