• Disney, Universal and MovieLabs set for IBC appearance
  • Day 3 of SHOWCASE to feature sessions from Microsoft and Firstlight
  • Don’t miss out on the IBC Accelerators 5G remote production demonstration - an industry first

Some of the world’s biggest film studios will make an appearance on Day 3 of IBC SHOWCASE, as Microsoft and Firstlight lead sessions at the virtual event.

MovieLabs, which represents the biggest Hollywood studios, will join representatives from Disney, Universal Pictures, Technicolour, Avid, and sponsor Microsoft Azure to discuss “Cloud, content creation and digital transformation in unprecedented times”.

They will cover the evolution of content creation workflows, the role cloud + edge technologies can play and the work they are doing to help the creative community, create at 13:00 BST.

That session is one of three being led by Microsoft. The others look at audience engagement, with speakers from Basketball giants Miami Heat. This panel, which tips off at 12:00 BST will see panellists discuss the challenges the sports and entertainment industry faces today as fans demand more attention and need more encouragement than ever before.

Microsoft will also welcome speakers from Verizon, Mediakind, Telestream and Haivision to a panel on “Optimizing Content Delivery” at 14:00 BST. They will discuss how the cloud, AI toolsets and a dynamic distribution framework allowed for delivery businesses to absorb the demand spike driven by Covid-19.

In Firstlight Media’s session is set to highlight the “what” and “why” of personalisation as part of an IBC SHOWCASE session.

The session, which will take place at 15:00 GMT will look at why in the increasingly crowded OTT field offering differentiating personalised experiences is becoming more and more important. They will be joined by speakers from nScreenMedia and ThinkAnalytics.

On the IBC Accelerators Track, a session will explore the Live Content Moderation Accelerator project which aims to prove the potential value of conducting real-time, AI-driven content moderation on live broadcast content at scale and speed.

The project is backed by major news organisations including Al Jazeera and the Associated Press, who will both speak alongside Entertainment Technology Center’s director of AI and neuroscience, a speaker from Metaliquid and one from TVU Networks.

Ten world-leading broadcasters, collaborating as part of IBC’s Accelerator Innovation Programme, have revealed plans for a ‘proof of concept’ demonstration of a series of 5G-enabled remote broadcast production use cases, live from Amsterdam at 16.00 BST.

The Accelerator demo follows a panel session from Day 1 of SHOWCASE which discussed the 5G Remote Production project, and is one not to miss.