Imagine Communications has announced enhancements to its Imagine Aviator platform at IBC, and also is also emphasising the company’s new focus on managed services.
Glodina Lostanlen, Chief Sales And Marketing Officer at Imagine, said the recently launched Aviator Make TV platform now includes Plan TV, which adds planning, content rights management and scheduling for linear channels, on-demand and CTV delivery; and Monetize TV, which adds unified sales, traffic, ad decisioning, optimisation and billing.
Lostanlen also noted Imagine’s announcement of a cloud managed services agreement with Virgin Media Television Ireland, and pointed to the growing willingness of companies in general to move more applications to the cloud.
After two years of the Covid-19 pandemic, “people look at this a little differently, and are probably less risk averse than they used to be”, she observed. Although a move to the cloud has been going on for some time, Lostanlen thinks that companies are now prepared to do much more than before.
Stand Number: 2.B49
Company: Imagine Communications