From screens to spaces: The rise of immersive experiences in live events

From AR-powered sports coverage to immersive theatre and AI-driven fan engagement, broadcasters, organisers, and rights holders are rethinking how live experiences are created and extended beyond the event itself.

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IBC Accelerator: Agentic AI for live sports

With an eye on the future, this IBC Accelerator plans to move beyond isolated use cases and demonstrate how agentic AI can be applied across the full live media value chain, from automated production tasks to highlight generation, personalisation, and monetisation.

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IBC2025 Innovation Awards

Innovation Awards: Stories behind Content Everywhere finalists

The Content Everywhere finalists in this year’s IBC Innovation Awards run the gamut across: a giant DTV+ implementation project in Brazil; the Premier League’s connected fan experience; and the AI-generated phenomenon Tilly Norwood. Fergal Ringrose, Chair of Judges for the IBC Innovation Awards, reveals why.

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