Cloud-based video software specialist M2A Media has announced the launch of M2A Connect.


M2A: M2A Connect allows broadcasters to manage live video feeds

M2A Connect is a new console for live video owners to schedule and automate the global delivery of live feeds using AWS Elemental live video transport solutions from Amazon Web Services (AWS).

The M2A Connect console and API offers subscription management, automated event scheduling, bulk entitlements, event-based feed transformations, monitoring and reporting. According to M2A, the product allows broadcasters and sports-rights owners to manage the presentation, routing and global distribution of their live video sources on an event basis through public cloud infrastructure, removing human hand-off points and reducing the need for expensive and restricted routing over satellite or point-to-point networking.

The console is integrated with AWS Elemental MediaConnect, AWS Elemental MediaLive and AWS Elemental MediaPackage. It is also available as a managed service with 24/7 support.

Marina Kalkanis, CEO, M2A Media, said: “IP over cloud is the future of live video distribution between rights owners and broadcasters and we are hugely excited to be launching this new product, leveraging AWS Elemental. With M2A Connect, broadcasters and rights holders will benefit from all the efficiency of AWS Elemental Media Services via a simple, intuitive console – backed up with the reassurance of a 24/7 eyes-on-glass support.”