Video software provider Synamedia has appointed Nick Thexton as its chief technology officer (CTO), replacing Alok Gera who has moved to the position of senior vice president and general manager, North America. 


Nick Thexton: Focus on supporting operators as they transition to IP broadcasting 

Thexton, who most recently acted as group CTO at German broadcaster ProSiebenSat, is to take on an expanded CTO role, driving an “ambitious agenda” of technology innovation and investment, helping customers transform their business models and accelerate their transition to IP. He will be in charge of the company’s video platform engineering, product management, architecture and marketing. 

Thexton’s previous positions were chief digital & product officer at satellite operator Inmarsat, and CTO for UK TV platform YouView. From 1994 to 2012 he worked at NDS, then at Cisco until 2014 in the position of VP and CTO of Cisco’s Service Provider Video Software Solutions. Thexton started his career working with UK broadcasters Channel 4 and Thames Television. 

Thexton said: “Having spent years in R&D shaping many of the technologies that make up Synamedia’s portfolio, I have a deep affinity for the offerings and organisation. My immediate focus will be an injection of ideas to support operators as they transition to IP broadcasting and develop new business opportunities. New initiatives will help video service providers win more eyeballs and build revenues in the IP era.” 

Yves Padrines, Synamedia CEO, welcomed Thexton to the team, noting that there are “few individuals in this industry with Nick’s technical prowess and pedigree. With his passion for innovation, Nick will instill new levels of creativity into our R&D activity to keep our customers one step ahead in a competitive sector.”