Standfirst: Amazon has hired Disney exec Jeremy Helfand to run its Prime Video Advertising division.
The appointment comes as Amazon prepares to introduce advertising to content playing on its Prime Video service.
Helfand was previously EVP, Advertising & Data Platforms, Disney Entertainment & ESPN Technology.
He joined Hulu, now owned by Disney, in 2018 as VP and Head of Advertising Platforms. He has previously worked at Adobe and Advertising.com.
“I joined Hulu in 2018 to jump into the then emerging streaming TV revolution, and what an incredible ride it has been, ultimately landing at Disney. Through all the business growth and innovation, the team is what you remember most, and I’m so proud of what was accomplished,” Helfand said in a LinkedIn post.
“It’s time for the next chapter, and I’m thrilled to share that I’ve joined Amazon to lead Prime Video Advertising. I’ll be working with a talented team of customer-obsessed business builders to create something special, starting with our upcoming launch!”
Last week, Amazon confirmed plans to introduce adverts to its Prime Video streaming service this year. Customers will see the ads unless they pay extra for an ad-free experience.
Customers in the US and Canada will see ads from 29 January, while those in Germany and the UK will see limited ads from 5 February. Amazon plans to expand them to France, Italy, Spain, Mexico and Australia later in 2024.
You are not signed in
Only registered users can comment on this article.
HbbTV Association formally integrates DRM in HbbTV 2.0.5
The HbbTV Association has published version 2.0.5 of its core specification, which formally integrates digital rights management (DRM). While HbbTV devices have supported DRM for many years, this is the first time it has been explicitly defined, providing a harmonised, interoperable approach across the ecosystem.
Netflix withdraws from race to acquire Warner Bros Discovery
Netflix has withdrawn from the race to acquire Warner Bros Discovery, leaving the way clear for Paramount Skydance to win the months-long battle for the historic Hollywood studio.
Avatar: Fire and Ash leads at Visual Effects Society awards
Avatar: Fire and Ash was the big winner at the Visual Effects Society’s 24th Annual VES Awards, taking home seven awards in total, including the top prize of Outstanding Visual Effects in a Photoreal Feature.
UK set to enhance regulation of major streamers such as Netflix and Disney+
The UK's biggest video-on-demand services will have to follow the same content and accessibility rules as traditional broadcasters, under new government legislation.
Charity publishes set of principles for mentally healthy productions
The Film and TV Charity has unveiled its new ‘Principles for Mentally Healthy Productions’ to help address systemic pressures and poor working practices across the UK screen sector, aiming to improve culture and conditions on productions.
.jpg)