Content delivery network (CDN) and video streaming services provider Broadpeak said Media Prima Berhad, Malaysia’s largest media company, is deploying its server-side ad insertion (SSAI) service to support over-the-top (OTT) revenue generation.
The broadcaster is using Broadpeak’s dynamic ad insertion solution via the broadpeak.io SaaS platform to monetise its OTT service Tonton, a live streaming platform delivering a range of local and exclusive live content, including the TV3 channel.
.jpeg)
Gregory Eu, head of product of Tonton, Media Prima, said: “We were looking for a trusted partner to help us future-proof our OTT monetisation capabilities. Broadpeak’s dynamic ad insertion service helps us increase revenue potential while giving us the scale and flexibility we need as a nimble organisation. Tonton carries Malaysia’s leading channels, where advertising inventory has tremendous value and users expect flawless ad experiences. We’re excited to continue opening new revenue streams while growing our nation’s most-loved, homegrown streaming service.”
Jacques Le Mancq, president and CEO of Broadpeak, added: “It’s fantastic to work with market leaders like Media Prima Berhad with a clear vision for growth. Media Prima Berhad is powering a new OTT trajectory and cementing Tonton’s position as a national favourite streaming service with future-ready monetisation and agile SaaS technologies. We’re also delighted to see our technology partnership with Switch Media enabling seamless market deployment and fast results for our joint customer base across the region.”
Switch Media played a key role in enhancing Tonton’s OTT service by providing its advanced MediaHQ platform for content management, video playback, and user experience across multiple devices.
You are not signed in
Only registered users can comment on this article.
BBC appoints Rhodri Talfan Davies as Interim Director General
The BBC Board has confirmed that Rhodri Talfan Davies will act as Interim Director-General, after Director-General Tim Davie officially stands down on 2 April 2026. In doing so, the organisation has revealed that the process to appoint a new Director-General is underway.
Sky unveils plans for major redevelopment of Livingston campus
Sky has confirmed plans for a major investment in an expanded Scottish office in Livingston, having submitted a full planning application.
Christian Vesper steps down as Fremantle’s global drama and film CEO
Christian Vesper is to step down from his position as CEO of Global Drama and Film at production and distribution group Fremantle.
WPP launches single global production platform
Ad agency group WPP has launched a single production brand, WPP Production, to house its global production capabilities and teams.
Base FX opens London studio
Base FX, one of Asia's leading visual effects and animation studios, has opened a London studio as part of a strategic expansion into the European market.
.jpg)
