Content services platform Iron Mountain InSight is being showcased for the first time at IBC following its launch earlier in 2019.

Tomlin (left): M&E businesses can discover data they did not know they had

Tomlin (left): M&E businesses can discover data they did not know they had

Part of Iron Mountain Entertainment Services (IMES), demonstrations of the product are taking place on the Google Cloud stand in Hall 14 – and with good reason: Iron Mountain InSight was awarded Google Cloud Technology Partner of the Year – AI and Machine Learning in April 2019, and the product is powered by Google Cloud’s machine learning and artificial intelligence (AI) algorithms. The product is hosted on Google Cloud, and Google itself is able to sell Iron Mountain InSight.

The aim of the product is to enable media and entertainment (M&E) businesses to unlock the potential of their media assets. It provides a tool that allows them to analyse vast amounts of unstructured content and add meaningful metadata. In turn, M&E businesses can benefit from actionable insights and predictive analytics to help them monetise their valuable media assets.

Alex Tomlin, senior audio engineer at IMES, said the product enables content owners and rights holders to discover material they did not know they had. It allows them to analyse and extract “dark data” contained in different types of sources, and has the ability to ingest 15 different types of information. It also helps they to detect and delete data that should not be there, such as information that does not comply with the General Data Protection Regulation (GDPR).

Nicola Bagwell, global director of go to market for Iron Mountain InSight, said the unit is a growing business within the Iron Mountain group, noting that the pipeline has increased from zero to $80 million since last year.

Iron Mountain Entertainment Services is exhibiting at IBC2019 on Stand 14.E01.