IT business consultancy Fincons is set to showcase its latest projects and technology in the field of next generation hybrid TV and what it describes as the “next artificial intelligence-enabled level of TV transformation” at IBC 2019.
Topics include brand monitoring, contextual advertising and ‘shoppable content’, as well as face recognition applications “to bring rights management to the next level”.
Fincons will also provide case studies to explore topics such as interactive and addressable advertising, multi-dimensional rights management, OTT solutions, metadata and media asset management, focusing on how these solutions can be harnessed to improve media business operations and profitability.
Michele Moretti, CEO, Fincons Group, said: “IT and digital transformation are no longer a nice-to-have, rather, they are taking on an increasingly critical role in defining business strategy. We are directly involved on this front and support our clients in this important task even by enabling new business models.
”The experience developed working in different markets is critical and, for example, our experience in Europe has been fundamental for our American expansion. At the same time, what we learnt and developed in the US further bolsters the capabilities and value we offer in Europe where we are in fact continuing to expand, as demonstrated by the opening of our new office in Munich.”
Fincons is exhibiting at IBC2019 on Stand 14.B42