Video streaming specialist Norigin Media has launched its new AdScan tool, which is designed to detect and mark advertising breaks on catch-up TV content.
The aim is to allow pay-TV operators to explore new monetisation opportunities and offer different UI/UX experiences on their streaming services.
Norigin noted that many operators with streaming services have problems with SCTE-35 markers in the transcoding process, and catch-up recordings are often based on unsynchronised electronic programme guides (EPG).
AdScan identifies and tags ad breaks with proprietary cue points on VoD files. The marked ad breaks allow pay-TV operators to trim catch-up TV content more accurately, navigate or skip ad breaks on the player and even replace adverts.
The cloud-based AdScan platform also has a distributed architecture integrated to an on-premise advert detection agent. Norigin said this helps avoid unnecessary data transfer and replication of media files, allowing short turnaround times within the pay-TV operator’s live-to-VoD workflow.
Ajey Anand, CEO, Norigin Media, said: “As pay-TV operators and broadcasters align on distribution agreements and engage on ad monetisation within streaming services, we want to keep the technology simple. AdScan will not only help alleviate complex integrations for OTT service providers, it will result in better user experiences for the consumer.”