Hans has been appointed vice president of product strategy leading the multichannel video programming distributor (MVPD) market at adtech company Operative.


Operative: Fischmann joins Operative from Xandr

Fischmann will provide strategic guidance to better serve Operative’s customers and contribute to further scaling AOS in the MVPD market. AOS, a technology platform for advertising, is built with a modern cloud-based architecture that simplifies the buying and selling process by uniting traditional linear TV with digital assets.

Most recently Fischmann was VP of product management at Xandr and brings to Operative extensive experience commercialising advanced advertising, across linear, OTT and addressable, for media sales organisations such as Xandr, DirecTV and Spectrum Cable.

Reporting directly to Andrew Sullivan, SVP of product strategy at Operative, Fischmann will provide product strategy related to optimising premium video advertising’s buy and sell-side operational processes.

Lorne Brown, CEO of Operative, said of Fischmann’s hire: “With over 15 years of experience developing products that provide optimisation and efficiency across the MVPD market, Hans will be an integral part in further advancing Operative’s ability to continue to build out AOS to support our customers. Having crossed paths with him several times over the course of our careers, I can truly say he will be a tremendous asset for our organisation.”

“Operative has a unique vantage on the industry and brings efficiencies to the premium video ecosystem through workflow automation, converged inventory solutions and deal flexibility,” said Fischmann. “AOS helps our customers to unlock business models, improve packaging and integrate new direct-to-consumer supply with existing inventory. Having stood up book-to-bill DDL, Addressable and Converged platforms, I know firsthand that Operative is the partner of choice for efficient tools, operational extensibility, and fewer touchpoints to help automate every stage from proposal to execution.”