GrayMeta, which specialises in creating meaningful metadata using machine learning and artificial intelligence, has become a Strategic Supply Chain Partner for Whip Media Group, to help extend its data-driven Content Value Management (CVM) platform.


GrayMeta’s Josh Wiggins: ‘Partnership will help content owners find new ways to monetise assets’

The partnership with Whip Media should provide its media company customers with better transparency into their global content workflows to help maximise revenues, reduce costs, increase efficiencies and gain better real-time visibility and control over where and how television and movie titles are being distributed.

GrayMeta will integrate with Whip Media’s CVM platform, which uses a cloud-based open API-driven architecture that can enable media companies and MVPD (Multichannel Video Programming Distribution) operators to seamlessly and quickly add best-in-class content delivery vendors. This can then establish and drive a digitally-driven supply chain that removes distribution friction and simplifies the process of managing multiple vendors while delivering workflow transparency and monitoring.

“Our partnership enables content owners to have the data insight and the tools to find new ways to monetise assets, ensure content integrity and deliver workflow efficiencies,” said GrayMeta’s president, Josh Wiggins.

Whip Media’s CVM enables many of the largest entertainment companies to intelligently acquire, distribute and monetise their content through its companies, such as Mediamorph, TV Time and TheTVDB. This Strategic Supply Chain Partnership is built on the premise that both buyers and sellers of content need to effortlessly put their content everywhere it needs to be. With increasing competition among streaming companies and the unprecedented pace of content consumption, building a frictionless distribution ecosystem is a priority.

GrayMeta was selected as a partner based on its role “as innovators in leveraging the power of machine learning and AI to search and extract value from content,” said Alisa Joseph, SVP business strategy & development, Whip Media Group.