IABM at IBC2022: Meeting business objectives through collaboration

“We are always looking for new and better ways to support our members and the wider industry,” says Peter White, CEO, IABM.  ”Our current focus is creating a collaborative environment where media companies can be helped to resolve issues and problems that face them in a constructive and supportive way.

“In other words, bringing media companies and tech suppliers closer together to accelerate change and the implementation of solutions.”

As White continues: “We are the trusted, effective and influential source for business intelligence, engagement and skills development. We connect, share knowledge and promote collaboration. We are an independent, international trade and business organisation that connects, supports and informs the entire media tech ecosystem. Our membership includes 500-plus media technology suppliers who together account for the majority of revenues in the sector.”

“We also maintain a close relationship with several hundred global engaged partners from broadcast and media companies, who benefit from collaborations and connections with the industry’s leading technology suppliers to solve the buying dilemmas they often face,” he adds.

“This partnership promotes positive conversations and the alignment of technology with business objectives.”

IABM looks to the future at IBC2022

IABM has presented its latest findings on the key trends in the industry at its show opener event at IBC2022. Entitled Looking to the Future – Unique insights and research from IABM, the session can be summarised under the headings of transformation, convergence and resilience, according to White.

“Both external and internal drivers are having a major impact on businesses,” he explains. “External forces such as disruption to supply chains, increasing cyber threats, inflation, scarcity of talent and components are all directly impacting media and entertainment.

“Internally, changing viewing habits and pressure on viewers’ finances are fuelling a move to AVOD business models, spending on in-sourcing at media companies continues to grow as does M&A activity. The importance of local content continues to increase, with spending on international originals predicted to rise significantly as streamers look to grow their business geographically.”

He goes on: “[Those three] trends [of transformation, convergence and resilience] will continue to be at the top of the agenda over the coming months, with no end in sight for any of the major external drivers’ effects and the need for broadcast and media companies to adapt accordingly.” In addition to the IABM’s regular support at shows for members with lounges, meeting rooms, receptions, IABM TV interviews and panels, it is also presenting on the BaM Live Stage outside Hall 8 on each day of the 2022 show.

This will provide continuous presentations covering all major industry themes and is open to all.

• On Saturday, the theme will be convergence, looking at monetisation, Web 3.0, interactivity and UX, plus creativity and the metaverse.
• On Sunday the BaM Live Stage will explore resilience with decentralisation and security, disruption and mitigation, plus ESG on the agenda.
• Finally, on Monday, the stage will cover future trends with new technologies, prototypes, POCs and collaborations.

IABM also provides other resources, including: the Knowledge Hub, a comprehensive, one stop resource in the industry for technology information and trends; the BaM Zone, a platform for live streaming of events, webinars and networking; and an extensive range of online and on-site training courses, enabling members and the wider industry to keep up with the fast-changing technology landscape and support continuous professional development.

Additionally, IABM’s technology specialists represent the views of IABM members on key standards bodies, reporting back to members on new developments. Its Technology and Trends Roadmap helps inform strategic thinking and provides the basis for mutual understanding between technology suppliers and buyers.

For more information about the IABM, one of IBC’s owners, visit the IABM website.